Beat Competitors and Win New Customers with Video Marketing

As a smart online marketer, you’re constantly searching for an edge. Competition for consumers is keen. You have to create leads, construct your brand name, and promote your services and products. Luckily, online video marketing can help you accomplish all that!. When it’s appropriately incorporated you’ll see favourable results in no time!

Basically video marketing works and now ranks as the sixth most popular content marketing method. Seventy percent of B2B marketers create online video.

Let’s examine a few facts about video marketing for businesses online:

Online video marketing is exploding

To state that video marketing is growing is an understatement. Its rate of approval and adoption is exceptional. Alexa, for instance, ranks YouTube, as the 3rd most popular website in the world. There are literally billions of views on Youtube every single day! How can you pass up an opportunity like that? Unfortunately we at Think Big Online see it all too often as we get new  clients on-board who’ve utterly failed in their web marketing strategy simply because they overlooked the significance of video marketing.

Having said that, video targeting can only be truly successful when it’s “targeted”. For B2B marketers,that’s not a problem. Today, 83 % of senior executives enjoy more online video than last year, according to a survey by Forbes Insights. This means you can accomplish greater exposure. More viewers – viewers that matter – cause more customers. And more clients lead to more sales.

Online video marketing is versatile

One reason online video is so popular lies in its adaptability. Online marketers can use online video to repurpose other marketing products such as white papers and case studies. Also, marketers can promote their products and services using amethod that notifies, informs and even entertains prospects – videos! Web videos can be found in e-newsletters, blogs and websites. And potential customers and consumers can sign up for them as RSS feeds.

Of course let’s not forget social media; videos abound on sites like Twitter, Facebook, LinkedIn and Google+, to name a few. Adaptability equates into amazing marketing power. Video presents a new method of interacting and can even improve existing marketing platforms by making them much more engaging (email marketing, blogs, etc). You may yet uncover a lot of new customers that may not check out your offers any other way. Seeing videos is much faster and in most cases more preferable to checking out text. Now you’re reaching a larger audience.

Shareability is fast and uncomplicated

In the very same Forbes research mentioned earlier, 54 % of senior executives stated they share videos with their colleagues weekly. A somewhat greater portion, 59 %, says they get work-related videos. Once more, these data reveal that online videos are highly shareable. More vital to B2B online marketers is that choice makers share and get these videos.

The future for sharing videos online is brilliant. The data suggest this trend will significantly increase. More youthful executives share videos at much higher rates. While 47 % of all business executive say they publish videos to social networks, that percentage climbs to 69 % among younger generations.

Video Search Engine Optimization Extends Reach

SEO work marvels for textual content and even better when it comes to videos. Similar to text, video content has to be pertinent and valuable material if it is to bring in more of your prospects. For videos embedded on your site, you can enhance videos by consisting of keywords in the title. And utilize those keywords in the description. On YouTube you have three chances to add keywords. A form turns up that includes fields for the title, the description and tags. Enhancing your videos makes them much easier for your target audience to discover. Keep those senior executives in mind when enhancing your videos.

Video marketing accomplishes more for a lot less

Now, I’m sure you concur that video marketing is simple remarkable as a marketing medium. It reaches countless viewers, depending upon the platform you utilize. Its shareability is immediate. And it does a good job in reaching and attracting your target market. More importantly, videos drive action and often doubles (if not triples) the results when embedded in emails or blog posts.

Round Out Your Marketing Campaigns with Video

If you have not already incorporated videos into your online marketing, think about adding it now. You can quickly rev up your list building and branding by adding online video to your marketing mix. Video has lots of advantages without any obvious drawback. It adds another dimension to your marketing material, while broadening your reach. More audiences lead to more conversions. More conversions cause more profits. It’s fast. It’s budget-friendly. Most significantly, your customers might just love you for it!

Looking to get professional help to get started with Online marketing? Talk to online marketing consultants Sydney at and ask for a no obligation quote today!

5 Simple and Easy Ways to Advertise Online

Some people say that advertising is everything! Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog.

But not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site and it won’t do you any good at all because it’s not targeted traffic.

Take for example all of the many different ‘surf for traffic’ or ‘traffic clicking’ programs that are out there. If you have a website that is about your hobby, say model airplanes, then what good is this traffic really going to do you? Who’s using these services?

Webmasters and marketers that want traffic on their own site. So they most likely won’t spend any more time on your page than is required by the little timer these services use and then they are gone again. Even if your site is about these traffic services (this is about the only time you will see very much benefit from using such a tool) you will still have to spend a ton of time just surfing and clicking around to get a real benefit from these programs. Once marketers realized this they switched gears. They started promoting all the different programs to a lot of other marketers to get them in their downlines, so they could get some traffic as a bonus. This became their new focus. The problem is that everyone else did exactly the same thing, so not a lot of people were surfing the internet anymore.

Bottom-line is this. You need targeted traffic. So here are some tips on how you can generate exactly the traffic you need and bring the visitors you want to your website without having to chase after them.

1. Content
What is your website about? Do you just have a page with a lot of links and not much else?

If this is the case, think about adding some content to your website that will be of value to any potential visitors. You could write articles or find articles at one of the many directories that you can reprint on your site.

2. Talk about your experiences in your subject matter.
You don’t have to put up some kind of resume (although that can work too), but rather try writing about what you are doing, as it relates to your topic of choice. Let’s look at the model airplanes again briefly, you could talk or write about the latest plane type you built, how the last time flying your plane went, what challenges you run into or perhaps even post some pictures of your plane or of you flying it.

3. Forums and bulletin boards.
You could add a forum or bulletin board to your website where your visitors can interact with each other. There are a lot of free services available out there that you can use to either remotely host a forum for you, or even software you can install on your website’s server. To find some of these, just head over to your favorite search engine and you will definitely find plenty to choose from.

And while you are visiting the search engine, why not run a search for any bulletin boards and forums that are already out there for your chosen topic? You could visit those and interact with the visitors there and since many allow you to post a signature or a profile, you could add a little line about your own site with a link (just check the rules of the forum first so
you don’t violate any of them).

4. Start a blog.
Blogs are very popular and search engines love them because they provide constantly new and fresh content. Your blog would be a great place to talk about what you are up to that day. So if you spent some time today buying new parts for your plane you could write about where you found them, how much they cost you, why you chose those parts, anything really goes.

The really great part about this is that you can point links from your blog back to your website, so when the search engine stops by to grab and index your latest content, it will also stop by your website and you will start seeing very targeted traffic heading your way.

5. Write articles.
Writing articles isn’t hard and can be a great source of fresh, new traffic to your website. There are a lot of ezines on any topic out there and there are also a lot of directories where you can share your article.

Basically, what you do is write an article and then add a small resource box that links back to your website (just like a signature) and then let other ezine publishers know that you are allowing them to print your article in their ezine. And many publishers go to the article directories to find new content for their newsletter and even their websites. And since there are
websites and ezine newsletters on any imaginable topic out there, you can’t lose. Write an article every couple of days and post it in the directories (even one a week or every two weeks will start getting you traffic). Very soon you will find new traffic coming from search engines, newsletters and websites.

Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote.

So there you have it. Whether you have a simple and basic Work at Home Business or a significant Internet Marketing enterprise you can benefit from these 5 easy and simple ways to advertise and drive traffic to your website at absolutely no cost.

How To Make Money With Article Writing

Right now the Internet offers tremendous opportunity for
businesses that learn how to write articles providing
information about a subject people are looking for.

Article writing is fun and becomes and easy way to make money
online when you include website links back to web pages of products
you sell like I have done in this article.

If you are unsure about how to write an article here is
an excellent ebook that covers everything you need to know:

After you have written your article you will want to submit it
to article directories all over the Internet as well as use some
of the different methods below to get your articles out where
people can find them.

In every article you write be sure and include a resource box at
the end that promotes yourself, product and web site URL.

Here’s some ways writing and submitting articles can help you
grow your business.

– Once your article is written submit it to e-zines and web
sites for them to publish it.The key is to put your resource box
at the end of the article. This gives you free advertising
promoting your website itself. The resource box is really a
small classified ad telling a little about yourself, or your

If you would like to automate your article submissions the
best program on the market for that is Article Submitter Pro.
This program will help you submit ot over 700 directories.

– When you have several articles written put them in a free
e-book. You can place your business ad in the e-book and give it
away for free. Allow it to be given away for free over and over
as a form of viral marketing. This technique makes writing
articles a very powerful form of marketing as you never know when
it will end!

– Start an article directory on your web site. Archiving your
articles is a great way to provide free information for your web
site visitors as well as provide fresh content for the search
engines to spider.

– If you feel you are a good article writer try submitting them
to various print publications like magazines and newspapers. Of
course you will want to get a little bit about yourself and
business in a resource box here as well.

– Combine a few of your articles together into a free report.
Give away the free report as a bonus for buying your main
product or service.

– Give people an instant article directory. Tell visitors they
can instantly add a free article directory to their web site by
linking to yours. All those links can add up to a large amount
of traffic to your web site.

– Allow people to include your articles in their free e-books.
Your article could end up being in 20 to 30 e-books in no time.
You won’t even have to promote the e-books.

– Set up an email automatic responder with some of your articles
in it. This allows people to receive your articles instantly by
email and they can then use them as they see fit.

The main point is do different things. Article writing offers
tremendous opportunities to the marketer who learns how to write
informational articles people want to read and then gets those
articles out in circulation a number of different ways.

How a Live Answering Service will do Wonders for Your Website

Running a home business can be one of the most rewarding experiences of ones life. In my case, doing so has allowed me to be my own boss, spend more time with my family, and gain real financial independence. When I look at how much my business has grown over the past few years, I am filled with an immense sense of achievement and satisfaction, which are things I never felt while working 9-5 for someone else.

Nevertheless, having my own business is not without its challenges. I quite often have to deal with problems that hardly ever crop up in larger companies. Even something seemingly as basic as making sure my customer service phone line gets answered used to be a logistical nightmare for me — until I started using a live answering service.

Signing up with a live answering service was one of the best business decisions I ever made. By doing so, I immediately gained several real advantages over my competitors. For example, my customers can call the phone number listed on my website and reach a human operator (rather than just a recorded message) at any time of the day or night. The operator has access to a file containing basic information about my products and company policies, so he or she can answer some of the more straightforward questions that my customers have, right on the spot.

By using a live answering service, I am essentially getting extra employees that help spread the word about my company.

Another advantage of using a live answering service is that it makes my whole operation appear more professional. Many people are still wary of purchasing products from websites that don’t have a nationally-recognized name because there are unfortunately a lot of sites that sell sub-par products, never follow through with shipments, or just suddenly disappear with no warning and no refund of unprocessed orders.

The first thing cautious shoppers look for on unfamiliar websites is the company’s contact information. Because I use a live answering service, I can be sure that my customers will always get through to someone when they call in to place an order or ask questions.

This distinguishes my company as more legitimate and trustworthy than places that only have voicemail available, and serves to reassure first-time customers that they’re dealing with professionals. This has in turn led to an increase in sales as well as to a great online reputation, which is definitely hard to come by.

Because a live answering service can do so much more for you than just take messages, choosing which company to work with is a critical decision. Most live answering services are available nationwide and have their own websites where you can check out their specific packages and prices.

Before you enter into a contract with any of these companies, be sure to read the fine print concerning the package you wish to purchase. It’s very common for a live answering service to assess extra fees if you go over your allotted number of calls for the month or break any of the other terms of your contract, so it would be in your best interest to read everything thoroughly.

It takes a lot of time and energy to run a successful business, which is why it makes sense to outsource tasks whenever it is financially feasible to do so. Signing up with a live answering service is a cost-effective way to provide your customers with phone support and to make your business more reputable.

So compare some live answering services now and sign up with the company that best suits your needs.

Effective Money Making Website Residual Affiliate Programs May Be Your Answer

There are many opportunities that can be grabbed online. Some websites offers part time and home based jobs like freelancing and others. Some also hire people that can be able to answer other company’s surveys. They only require their members to do their job well and to have their software that consists of the program they will use online to do their job.

Some websites also provide hints and tips for worthwhile home based jobs. Making money is rather a direct way to put it, but that may be the bottom line in any case. Even if you run a non-commercial site, you may want to offset some of your costs by sharing it with your visitors.

Web hosting is an important part of your online business. This is why it’s extremely important to pick a web hosting service that is extremely reliable, has near perfect uptime, and offers great customer support.

There are web host that pay a residual affiliate commission to members that sign up under your affiliate link. Be sure to look into the affiliate program that pays a good percentage of the sale.

Web hosting services are offered with different packages to make sure that they fit your needs. Determine what kind of package is a perfect fit for your online business. Depending on how many sites and the amount of traffic you receive to your site should determine the package you pick.

If you only have one site with a few visitors per day you can usually get by with the smallest package. However as your business grows you can always move up to the bigger packages.

Make sure that when searching for a web hosting service that they offer reliable service with great servers that will not be down due to problems. Your business depends on your site being up all the time, so make sure that the servers offered are top quality.

If you have a large online business you may want to purchase a semi-dedicated or full-dedicated server. This way you have more control over how it’s used, and you’ll have more storage space and bandwidth to work with.

Another important issue to consider is customer service. Make sure you can contact your web hosting company on a drop of a hat. If you are having problems and you’re not able to reach them for a few hours you can lose lots of money. Choose your web hosting company wisely, because your entire online business depends on it.

There are some websites that offer opportunities on earning extra money from residual affiliate programs.

Unlike most affiliate programs, you earn residual income on many great products and services each and every month, not just on a single sale. You can get your own professional websites instantly. You can also take advantage of their many benefits and agent support features.

The Commission Junction is a good example and provides access to thousands of advertisers, and millions of ads, banners, and products within one web-based interface. With one ID and password, you can manage all of their pay-for-performance partnerships, retrieve new ads or links for their sites, and generate comparative reports. They are one of the best reporting systems today.

Just a warning, remember that always put in your mind that not all websites that offer these opportunities is reliable, some are those sites that just want you to pay for a membership fee. There are websites that scam people who are looking for a job, so just always be alert and it’s better to know the background of your prospective website. It is for your own financial protection to do a little research of the residual affiliate program you are considering.