As a smart online marketer, you’re constantly searching for an edge. Competition for consumers is keen. You have to create leads, construct your brand name, and promote your services and products. Luckily, online video marketing can help you accomplish all that!. When it’s appropriately incorporated you’ll see favourable results in no time!
Basically video marketing works and now ranks as the sixth most popular content marketing method. Seventy percent of B2B marketers create online video.
Let’s examine a few facts about video marketing for businesses online:
Online video marketing is exploding
To state that video marketing is growing is an understatement. Its rate of approval and adoption is exceptional. Alexa, for instance, ranks YouTube, as the 3rd most popular website in the world. There are literally billions of views on Youtube every single day! How can you pass up an opportunity like that? Unfortunately we at Think Big Online see it all too often as we get new clients on-board who’ve utterly failed in their web marketing strategy simply because they overlooked the significance of video marketing.
Having said that, video targeting can only be truly successful when it’s “targeted”. For B2B marketers,that’s not a problem. Today, 83 % of senior executives enjoy more online video than last year, according to a survey by Forbes Insights. This means you can accomplish greater exposure. More viewers – viewers that matter – cause more customers. And more clients lead to more sales.
Online video marketing is versatile
One reason online video is so popular lies in its adaptability. Online marketers can use online video to repurpose other marketing products such as white papers and case studies. Also, marketers can promote their products and services using amethod that notifies, informs and even entertains prospects – videos! Web videos can be found in e-newsletters, blogs and websites. And potential customers and consumers can sign up for them as RSS feeds.
Of course let’s not forget social media; videos abound on sites like Twitter, Facebook, LinkedIn and Google+, to name a few. Adaptability equates into amazing marketing power. Video presents a new method of interacting and can even improve existing marketing platforms by making them much more engaging (email marketing, blogs, etc). You may yet uncover a lot of new customers that may not check out your offers any other way. Seeing videos is much faster and in most cases more preferable to checking out text. Now you’re reaching a larger audience.
Shareability is fast and uncomplicated
In the very same Forbes research mentioned earlier, 54 % of senior executives stated they share videos with their colleagues weekly. A somewhat greater portion, 59 %, says they get work-related videos. Once more, these data reveal that online videos are highly shareable. More vital to B2B online marketers is that choice makers share and get these videos.
The future for sharing videos online is brilliant. The data suggest this trend will significantly increase. More youthful executives share videos at much higher rates. While 47 % of all business executive say they publish videos to social networks, that percentage climbs to 69 % among younger generations.
Video Search Engine Optimization Extends Reach
SEO work marvels for textual content and even better when it comes to videos. Similar to text, video content has to be pertinent and valuable material if it is to bring in more of your prospects. For videos embedded on your site, you can enhance videos by consisting of keywords in the title. And utilize those keywords in the description. On YouTube you have three chances to add keywords. A form turns up that includes fields for the title, the description and tags. Enhancing your videos makes them much easier for your target audience to discover. Keep those senior executives in mind when enhancing your videos.
Video marketing accomplishes more for a lot less
Now, I’m sure you concur that video marketing is simple remarkable as a marketing medium. It reaches countless viewers, depending upon the platform you utilize. Its shareability is immediate. And it does a good job in reaching and attracting your target market. More importantly, videos drive action and often doubles (if not triples) the results when embedded in emails or blog posts.
Round Out Your Marketing Campaigns with Video
If you have not already incorporated videos into your online marketing, think about adding it now. You can quickly rev up your list building and branding by adding online video to your marketing mix. Video has lots of advantages without any obvious drawback. It adds another dimension to your marketing material, while broadening your reach. More audiences lead to more conversions. More conversions cause more profits. It’s fast. It’s budget-friendly. Most significantly, your customers might just love you for it!
Looking to get professional help to get started with Online marketing? Talk to online marketing consultants Sydney at http://www.thinkbigonline.com/internet-marketing-consultant/ and ask for a no obligation quote today!